With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist clichés. According to a study published in the journal PLOS One, these stereotypes are reflected ...

She discovered that gender-based toy ads from the 1920s to the 1950s pushed ... in the Sears catalog were marketed explicitly to either boys or girls. Many toy advertisements appealed to boys ...

In commercials aimed at boys, the soundtracks tended to be louder ... even in something as seemingly innocuous as a toy ...