Chances are, your closet probably has some H&M logos in it. H&M isn't alone: retailers like Zara, Forever 21, Fashion Nova, Uniqlo, and so many more all fit the definition of fast fashion.

It is the dress of the summer, another viral Zara fashion statement, complete with a dedicated Instagram account set up by fans. Just one sign of how the Spanish clothing giant is bucking the ...

Experts say the layout is part of a master plan to project a more upscale image and distance Zara from other fast-fashion rivals such as H&M or Shein. Through its pricing and imagery, it can ...