Through a refreshed logo paying homage to Skip's Canadian roots ... to the good part' brand message and reasons why you ...

YouTube has updated how the “skip” button works with ads, and it may no longer appear right away. Over the past few weeks, YouTube users across mobile and desktop have noticed new behavior in ...

Please verify your email address. We published an article earlier this week about YouTube's Skip ad button being hidden on mobile at the beginning of ads, instead of showing a countdown timer.

If it’s a long ad I could skip after 5 seconds, the yellow line will race to the end, and then the skip button will suddenly appear in the frame. If it’s an unskippable ad, the yellow line ...

But in statements to The Verge, YouTube says it isn’t removing the skip button — it’s just changing some elements of how ads are displayed. “YouTube is not hiding the skip button ...

YouTube confirms it is not hiding or removing the skip button during ads on the platform. The countdown timer for ads is being replaced by a progress bar to enhance the viewing experience.

Smart internet users are getting really good at blocking ads. It all began with DVRs — after years of watching commercials, we could finally skip the ads. Now, as consumers, we want that choice ...

Please verify your email address. YouTube ad segments can be annoying but have a Skip option available after a few seconds. Users have noticed a change in the Skip button's display, potentially ...

There's yet another ad-related change coming to YouTube, particularly on mobile, and this is one that seems solely intended to benefit the advertisers. The countdown timer for the button to skip ...

The YouTube mobile app is starting to hide its countdown timer and grayed-out skip button when it plays ads. The skip button now only surfaces after a user has watched a specific portion of the ad ...

YouTube users have noticed recent changes in how ads are shown before videos. The skip button, which allows viewers to bypass ads after five seconds, seems to have been hidden or altered on some ...

The shapes appeared to right where the “skip” button should be during ad playback, suggesting that YouTube was obfuscating the process to get you to sit through marketing. However, YouTube is now ...