Lifebuoy has long been associated with health and handwashing, but its recent collaboration with Shah Rukh Khan marks a clear ...

PepsiCo is ending some diversity initiatives, while Coca-Cola stands by its own programs. The move comes amid a broader ...

The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.

Patrón has always been additive-free and is now making sure consumers know it with a bold new marketing campaign. Patrón says ...

Despite Canada going along with all internationally agreed upon rules of engagement and being a functioning member of the global trade community, its economy is about to be hit by tariffs put in place ...

With its first issue published in 1916, the Thresher has featured a variety of ads whose trends reflect changes in our recent history. Among countless ads for clothing, cigarettes, Coca-Cola and banks ...

Pepsi is set to add language to its website clarifying they will no longer factor representation metrics into their executive ...

Before he became a farmer and cider maker, Hunter managed restaurants in B.C., Alberta and Ottawa for more than a decade.

Laguarta wrote that inclusion remains important to PepsiCo, whose brands include Gatorade, Lay’s potato chips, Doritos, Mountain Dew as well as Pepsi. The Purchase, New York-based company’s chief ...

Move marks the first public-facing shift since leaders Nancy Reyes and Chris Beresford-Hill joined the shop last year.

In the past few weeks, some of the world’s biggest soda, snack and candy companies reported quarterly earnings, so this week ...