Emarketer predicts X ad revenue to grow 16.5 per cent in 2025 due to brands fearing retaliation by politically connected ...

Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

Italy is claiming 887.6 million euros ($961 million) from Meta, 12.5 million euros from X and around 140 million euros from ...

Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, track internal ...

President Trump’s new tariffs on auto imports will significantly raise costs for many major carmakers, including Hyundai, Volkswagen, and General Motors. The 25 per cent tariffs will apply to all ...

A federal judge in San Francisco dismissed part of a lawsuit against Google, accusing it of misleading investors about its ...

A California judge denied music publishers' preliminary request to block AI firm Anthropic from using their copyrighted ...

Pepkor, a South African retailer, announced its acquisition of fashion brands Legit, Swagga, Style, and Boardmans from ...

GameStop has announced that its board has approved the addition of bitcoin as a treasury reserve asset, following the example ...

Alibaba Group and BMW are joining forces to create AI for cars in China. BMW will use AI cockpit technology from Banma, which ...

At ETBrandEquity’s CX Symposium 2025, PwC India’s Sanjay Dawar and Somick Goswami discussed how AI is reshaping customer ...

Tech leaders initially sought regulation on AI due to concerns about national security, job loss, and election integrity.