- Affinity bias is the tendency to favor people who share similar interests, backgrounds and experiences with us. Our brains experience 11 million bits of information in one single moment, and we can only process 40 bits at a time. Affinity bias helps speed this up. When meeting someone new, we assess them on “like me” factors.www.forbes.com/sites/juliekratz/2024/02/21/what-is-affinity-bias-and-why-does-i…
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