2018年3月，西少爷正式发布全新品牌“Bingz”，为海外布局量身定制新品牌，用于开拓海外市场。“西少爷”是一个中国味儿浓厚的名字，英文语境下的发音十分困难，全球品牌“Bingz”的诞生则克服了这一难题。

1月，西少爷控股公司（Bingz Holdings Ltd.）在新加坡设立，为业务全球化搭建发展平台

At its inception, Bingz became a phenomenon in the restaurant industry by selling over 200,000 crispy burgers in 100 days. Now, Bingz is operating over 140 outlets in Beijing and expanding rapidly in other Chinese cities.

经典腊汁肉夹馍. 金牌谷饲前腿猪肉，整腿原切。配以32味天然植物香料，数小时文火慢炖，酱汁浓郁回甘，肉质鲜嫩入味。

The Crispy Burger (Roujiamo) is a Chinese sandwich invented around two millenniums ago in the Qin Dynasty and it has been popular in China ever since.

In May 2021, Bingz opened its first overseas location in Markham, Canada, marking the pivotal step of its highly anticipated global venture. In 2023, we came to Singapore. We are now looking for enthusiastic and energetic team members who are passionate about food and culture; possess a positive attitude and enjoy working as a team in a fast ...

Bingz (西少爷) is a global quick service provider offering delicious and convenient Chinese food to satisfy the taste buds of our customers.

2014 年至今，西少爷创业于中国北京，发展至全世界。西少爷对于新鲜考究的食材和上等的烹饪方式有着严格的把控。