Oct 28, 2021 · Today, most company leaders believe that their companies’ larger purpose is to make a positive difference in the world — not just to maximize shareholder value. Defining a corporate...

Sep 11, 2023 · Having a well-crafted purpose statement really matters. Not only does it represent the organization’s aspirations, it also sends signals to employees about what the company stands for. It is...

Nov 5, 2020 · Purpose answers the question, “What would the world lose if your company disappeared?” It defines a company’s core reason for being and its resulting positive impact on the world. Winning companies are driven by purpose, reach higher for it, …

A company purpose is the “why” behind a company’s existence. It is the unique reason the company has been founded or continues to operate. It’s often written down and may be shared with the public online or in company reports.

Mar 12, 2025 · Mike Keech, CEO, Liquid I.V., a Los Angeles-based functional hydration company and #1 powdered hydration brand in America. Companies that struggle to clearly define their purpose often look at ...

Apr 22, 2020 · What is your company’s corporate purpose—its core reason for being, and where can you have a unique, positive impact on society? Now more than ever, you need good answers to these questions.

A company purpose statement is the guiding principle of the entire organization. Broader and consider the impact on a large scale, like solving environmental problems or promoting social justice. Targeted at employees, customers, and investors …

Apr 19, 2024 · Learn the importance of defining a strong business purpose and discover key examples and strategies to craft a purpose driven organization. Gain insights into how purpose guides decision making, attracts customers, and motivates employees for long term success.

Apr 8, 2024 · In an organization with a well-defined purpose statement, every employee understands the “Why” behind the organization’s existence, defines it in the same way, and more importantly, feels a strong connection to that purpose. While this might sound theoretical, its real-world implications are profound.

Nov 8, 2024 · Does your current purpose extend beyond your products and services to reflect your company’s desired impact? Consider whether your purpose statement captures the difference you want to make in the world, rather than merely describing what you do or offer.