Food Marketing to Children and Adolescents Since 1980, childhood obesity rates have tripled among adolescents and doubled among younger children. While many factors contribute to childhood obesity, regardless of the causes, responsible marketing can play a positive role in improving children's diets and physical activity level.

Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption. This systematic review provides a comprehensive contemporary account of the impact of these marketing techniques on children aged 0–18 years and critically evaluates the methodologies used.

Responsible food marketing to children. Food and beverage companies, restaurants, retail stores, schools, broadcasters, and other entertainment companies should market foods responsibly to children. The table below outlines some of the key steps toward responsible marketing to children.

Jul 3, 2023 · Policies to restrict food marketing suggests are shown to be most effective if they: are mandatory; protect children of all ages; use a government-led nutrient profile model to classify foods to be restricted from marketing; and are sufficiently comprehensive to minimize the risk of migration of marketing to other age groups, other spaces within...

Oct 12, 2021 · Food companies market their products to children in a variety of ways. Whether kids see food advertisements on television, in schools, or online, food marketing can impact their food preferences, choices, intake, and purchase requests.

Apr 9, 2019 · Research shows that marketing and advertising of high-calorie, low-nutrient foods and beverages increases children’s preference and intake of unhealthy foods and beverages.1 Unhealthy food marketing aimed at children and teens is a significant contributor to poor diet quality and diet-related diseases worldwide.2 Poor diet quality is a major cau...

This UNICEF–WHO toolkit - Taking Action to Protect Children from the Harmful Impact of Food Marketing: A Child Rights-based Approach - aims to guide governments and partners to introduce legal measures that are fit for restricting food marketing to children.

standards for the marketing of foods, beverages, and meals to children and youth. To achieve the standards recommended by IOM, two key aspects of food marketing to children must be ad-dressed: 1) the identification of food marketing prac-tices and venues aimed at children, and 2) nutrition criteria for foods and beverages appropriate to market

Studies show that food marketing attracts children’s attention, influences their food choices, and prompts them to request that their parents purchase products. Parents bear the primary responsibility for feeding their children.

ritical to examine whether marketing negatively impacts children’s and adolescents’ food and beverage choices. At the same time, it also is important to consider whether marketing can be harnessed to promote healthy products and eating habits. This research brief provides an.