Express yourself and your individuality with Rimmel London makeup. Our spectrum of products and shades helps you achieve the latest looks and trends with ease.

Discover new makeup launches from Rimmel London to add to your makeup collection. Looking for foundation primer? Volume mascara? We've got everything covered...

Discover the latest Rimmel products and shades to add to your makeup collection. Bold volume just got intense, with Rimmel London's Wonder'Volume Thrill Seeker Mascara now in Pitch Black! DISCOVER MORE

Upgrade your eye makeup looks with Rimmel's collection of eye makeup, featuring lash-plumping mascaras, metallic eyeshadows and bold eyeliners that slay.

Create a flawless base with Max Factor foundation, concealer and face makeup. We've got everything you need for the perfect canvas, including blush and bronzer. Should we include primer in here? And highlighter?

Express yourself and your individuality with Rimmel London makeup. Our spectrum of products and shades helps you achieve the latest looks and trends with ease.

We've made acing your base easy with the ultimate face makeup products, from pore-perfecting foundations to mattifying powders. Want more flawless complexion tips? Discover our guide on how to use colour corrector to camouflage redness, dullness, blemishes and more.

The official site for Rimmel London - find all your favourite Rimmel products, make up tutorials, beauty news, exclusive features and more.

The lip makeup options are endless with Rimmel's collection of lip products, whether you love glossy lips, matte lipstick, lip liner or statement lip art.

Your perfect foundation is waiting. Create a flawless canvas with Rimmel, whether you're looking for a glowy, dewy base or a velvety matte foundation.