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  1. Darlie - Wikipedia

    • Hawley & Hazel marketed Darkie toothpaste using a parody of American minstrel performer Al Jolson (who had become popular for his blackface performances), as its logo and brand identification. "Darky," (or "darkie"), is a term that can be used as a racial slur for Black people. The packaging featured an image of a wide-eyed white man in blackface… See more

    Overview

    Darlie (originally known as Darkie) is an oral care brand owned and manufactured by the Hawley & Hazel … See more

    History

    The brand was launched as Darkie in Shanghai in the 1930s. Colgate-Palmolive acquired 50% equity in Hawley & Hazel in 1985. After the entry of Colgate-Palmolive, the brand continued to be sold in several Asian coun… See more

    OwnerHawley & Hazel
    Product typeOral hygiene
    Produced byHawley & Hazel
    Introduced7 December 1933
    Product and market share

    The original flavor of Darlie was mint. Other flavors are available for children.
    As of 1989 , the toothpaste held a 75% market share in Taiwan, 50% in Singapore, 30% in Malaysia and Hong Kong and 20% in Thailand. … See more

    See also

    Chocolate-coated marshmallow treats, which in many languages are named with words akin to "darky"
    Commercial products using the word "nigger"
    List of toothpaste brandsSee more

     
  1. Colgate Renames Racist 'Darkie' Toothpaste Sold In …

    Jan 28, 2014 · Learn how Colgate-Palmolive changed the name and logo of a toothpaste known as "Darkie" after protests from various groups in 1989. The product, now called "Darlie", is still sold in Asia with a controversial meaning …

  2. The origins of Colgate’s Darlie ‘Black Person Toothpaste’ explained

  3. Darkie: The History Behind Darlie’s Old Racist Name & Logo

  4. Racism in the 1930s: Darkie toothpaste - Flashbak

    Jun 20, 2013 · IN 1933, Taiwan toothpaste makers the Hawley & Hazel Chemical Company created Darkie toothpaste. It was to become Darlie. What the adverts didn’t reveal was that before experimenting with Darkie, the man …

  5. Darlie toothpaste's antiracist rebranding stirs backlash …

    Jun 23, 2020 · Darlie, one of Asia’s best-selling toothpaste brands and well known for its racially charged name and history, is to be rebranded. While this move by American consumer product giant Colgate ...

  6. Darkie Toothpaste Box - National Museum of American …

    Hawley and Hazel Chemical Company created Darkie Toothpaste in Shanghai in 1933 and based their marketing on the minstrel performer Al Jolson. Minstrel performances featured White actors wearing blackface and relied on racial …

  7. Darlie: Colgate to review toothpaste brand after other US ... - CNN

  8. Colgate-Palmolive to review product's name that translates to …

  9. How Darkie, now Darlie, became East Asia’s favourite toothpaste …