In 2007, Google, looking to expand its presence in Japan and Asia as a whole, partnered with au to develop emoji for Gmail, a project codenamed "Mojo". Gmail's design for the pile of poo emoji lacked a face and was circled above by animated flies.

The emoji won Google over in the end, but its first iteration in their initial release saw the friendly poop transformed to a simple turd without the smiley face. It even had wiggly stink lines and flies circling above it. Without the face, the emoji poop became less ambiguous and more literal; less funny and more functional.