Solving the problem of capturing and analyzing "dark data" is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business ...

As we look deeper into corporate data, organizations are uncovering a phenomenon that's as pervasive as it is misunderstood: dark data. Gartner defines dark data as any information assets that ...

One of Watts’s concerns is that about 68 per cent of this data is basically trash. There are different names for this: dark data, dirty data, single-use data. “It’s data that was created for ...