You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.

Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...

Every year, we analyze the average Google Ads results for landscaping and lawn care businesses and monitor trends based on ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

In the dynamic world of digital marketing, Google Ads remain a cornerstone for businesses aiming to reach their target audience efficiently. However, a challenge that many marketers face is ad […] ...

I explore how brands and leaders grow in a modern commerce world. Advertising spend is likely to be up 5.6% in the U.S. this year to $360 billion, according to financial analyst Brian Wieser.