Benchmark your Google Ads performance, reveal growth opportunities, and leave competitors behind with Adthena’s PPC Market ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics ... Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by ...

Your ads are what win over searchers. Discover the components that drive clicks, conversions, and real results.

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for ...

The campaign, designed and executed by PPC.co’s senior media buying and data strategy teams, centered around a full-funnel restructuring of the client’s paid media channels. The result was a 42% ...

Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion ...

As the use of voice assistants such as Siri, Alexa and Google Assistant grows, businesses must rethink their pay-per-click strategies. If you aren't optimizing your PPC ads for voice search ...

Imagine spending a large portion of your marketing budget on online ads and getting little return on investment. Do you spend big on Google Ads, hoping to catch search intent? Or is social media ...

Pay-per-click advertising, or PPC, is an instant form of marketing, based primarily on internet search engines such as Google. When you enter a search phrase into a search engine, you are taken to a ...