The latest character to join the Sanrio family, the Japanese lifestyle brand behind Hello Kitty, isn’t a cuddly animal, or even a living creature. It’s an egg named Gudetama. The company just ...

Sanrio has introduced a new sad sidekick for Hello Kitty and his name is Gudetama. He is an egg yolk, literally, and appears to be the Eeyore of the crew, though his woe-is-me demeanor is probably ...